Google’s 200 Ranking Factors – Domain Factors

You may already know that Google uses about 200 ranking factors in their algorithm…

你也许已经知道在Google的排名算法中涉及到大约200个因素…

But what the heck are they?

但是它们究竟是什么呢？

Well today you’re in for a treat because I’ve put together a complete list.

但是今天你会很幸运因为我们已经把它们汇聚成一个完整的列表。

Some are proven.

有些意境被证实。

Some are controversial.

有些还有些争议。

Others are nerd speculation.

其它的事SEO书呆子们的猜想。

But they’re all here.

但是它们都在这里了。

• Domain Factors 域名因素

Domain Factors

1. Domain Age: In this video, Matt Cutts states that:

域名的年龄：在这个视频中，Matt Cutts 陈述道：

“The difference between a domain that’s six months old verses one year old is really not that big at all.”.

一个域名是6个月和一年真的区别不大。

In other words, they do use domain age…but it’s not very important.

换句话说，他们对网站进行排名会考虑到域名的年龄… 但是它不是非常重要。

2. Keyword Appears in Top Level Domain: Doesn’t give the boost that it used to, but having your keyword in the domain still acts as a relevancy signal. After all, they still bold keywords that appear in a domain name.

出现在顶级域名中的关键词：这个的影响程度已经没有以前深了，特别是EMD更新之后。但是可以保证这仍然是一个比较重要的因素。

3. Keyword As First Word in Domain: Moz’s 2011 Search Engine Ranking Factorspanelists agreed that a domain that starts with their target keyword has an edge over sites that either don’t have the keyword in their domain or have the keyword in the middle or end of their domain.

以关键词开头的域名： SEOmoz 2011每两年一度的影响因素调查报告中明确表示，目标关键字在域名开头的网站比要么站点域名中未包含关键词或关键词在域名中间亦或是结尾的网站更具备优势。

4. Domain registration length: A Google patent states:

域名登记时长：一份谷歌专利声明中称：

“Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain”.

有价值的（正规的）域名往往提前支付数年的域名使用权，而门域（doorway domain：专为提高特定关键词在搜索引擎中的排名所设计的富含目标关键词的域名，然后重定向至其它域名的主页。）使用时间很少超过一年。因此，一个域名未来的使用年限将是审视网站价值的因素之一。

5. Keyword in Subdomain Name: Moz’s panel also agreed that a keyword appearing in the subdomain boosts rank,

关键字出现在子域名中： 同样是SEOMoz的调查报告中指出，某个关键词出现在子域名中有助于提高该网站排名。

6. Domain History: A site with volatile ownership (via whois) or several drops may tell Google to “reset” the site’s history, negating links pointing to the domain.

域名历史：一个网站反复的更换一个或多个所有者（通过whoiS查询）可能会告诉谷歌“重置”网站历史，所有指向此域名的链接视为无效。

7. Exact Match Domain: EMDs may still give you an edge…if it’s a quality site. But if the EMD happens to be a low-quality site, it’s vulnerable to the EMD update:

完全匹配域名（EMD）：完全匹配域名可能依然会给你的网站排名带来一些优势……前提是网站是高质量网站。但是，如果EMD恰好配上一个低质量的网站，它的作用往往适得其反。

matt cutts

8. Public vs. Private WhoIs: Private WhoIs information may be a sign of “something to hide”. Matt Cutts is quoted as stating at Pubcon 2006:

公开与隐藏WHOIS ：隐藏WHOIS信息可能意味着“有一些东西要掩盖的”。Matt Cutts曾在Pubcon 2006峰会上说过：

“…When I checked the whois on them, they all had “whois privacy protection service” on them. That’s relatively unusual. …Having whois privacy turned on isn’t automatically bad, but once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just has a single site or so.”

……当我检查他们的whois信息时，他们都有“WHOIS隐私保护服务”在他们身上。这是非常不寻常的。 …开启WHOIS隐私保护服务不见得是坏事，但是当我们发现你的网站也有一些其他不自然的表现时，这所有的东西综合起来可以让我们相信你的网站的信任度是有问题的。

9. Penalized WhoIs Owner: If Google identifies a particular person as a spammer it makes sense that they would scrutinize other sites owned by that person.

受过惩罚的WHOIS所有者：如果google认定一个特定的人是黑帽站长，这意味着他们也会审查该人名下所拥有的其他网站。

10. Country TLD extension: Having a Country Code Top Level Domain (.cn, .pt, .ca) helps the site rank for that particular country…but limits the site’s ability to rank globally.

国家顶级域名：具有国家代码的顶级域名（.CN ，.PT ，.CA ），有助于网站在特定国家的排名……但它也限制了网站在全球的排名能力。

原文名称：Google’s 200 Ranking Factors: The Complete List